Tesla Confirms New Model Y, Juniper, Will Not Be Released This Year; Reduces Price of Current Model

February 12, 2024

By Kevin Armstrong

Model Y is on Sale

Not a Tesla App

Tesla is looking to score thanks to its Super Bowl surge. For the past couple of years, Tesla sales have substantially increased following the big game - despite not advertising. Now, as the king of the EV sector has started social media marketing, it has to get aggressive to cash in on that extra attention.

No Model Y Refresh This Year

With any campaign, the talking points must be sent out beforehand. Tesla has reported to its delivery advisors to not expect a Model Y refresh this year, at least in North America. The memo that was sent out, according to Teslascope, states:

“We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3. It is important that we communicate transparently that there is no refresh for Model Y launching this year. There is no better time for customers to start driving the world's best-selling vehicle. “

Evidently, the company has taken insights from the Highland rollout to heart. When word spread of the imminent Highland release, sales of the previous model dipped significantly. Quashing rumors is a shrewd move, yet the challenge remains: how will Tesla safeguard against the leaks that stripped the Highland launch of its element of surprise?

Model Y Goes on Sale

Tesla has strategically reduced the prices of the Model Y, signaling an aggressive push to boost sales. For the rest of February 2024, customers can enjoy a $1,000 discount on the Model Y RWD and Long Range models. Tesla has also rolled out enticing incentives, such as free Full Self-Driving transfers, lifetime free Supercharging for early adopters, and additional discounts for early Cybertruck reservation holders.

Tesla investor Gary Black pointed out the potential missed opportunity for Tesla, suggesting that even a single Super Bowl ad could have significantly bolstered consumer interest in the brand and been cheaper than giving a discount. With a $7 million investment for a 30-second spot, Tesla would only need to sell an additional 875 vehicles, assuming a gross profit of $8,000 per car, to cover the ad cost. Black suggests that the resulting surge in consumer interest could far outweigh the immediate expense. In contrast, Tesla's current approach opts for a short-term sales boost, reducing the Model Y price by $1,000, equating to a $40 million monthly expenditure.

At $7M for a 30 second Super Bowl ad, $TSLA would have to sell 875 incremental cars (@$8k gross profit per car) to justify the cost of the ad. And the follow up interest from TSLA paying for a Super Bowl ad would be huge. Instead $TSLA cuts price by $1,000 per Model Y in the US… https://t.co/ZrqxUpRCcB
— Gary Black (@garyblack00) February 12, 2024

The transparency in Tesla's communication and its pricing strategy is designed to keep the sales momentum high, especially as competitors showcase their electric offerings through high-profile advertising campaigns. Despite not participating in the advertising blitz of events like the Super Bowl, Tesla remains steadfast in its approach, relying on direct communication and a robust offering of incentives to engage and retain customers.

Tesla Confirms Update Issue for FSD V13.2.2; Fix Coming

February 7, 2025

By Karan Singh

Not a Tesla App

A member of Tesla’s AI development team, Kalena Brown, took to X to mention that an update is on its way for AI 4 vehicles on older FSD V13.2 builds.

It seems that Tesla has caught an issue that has been preventing vehicles from safely updating from FSD V13.2.2 to newer builds such as FSD V13.2.4 or V13.2.6.

The Bug

Tesla usually catches these issues early in testing, but sometimes, they make their way out into the wild, necessitating a stop to a rollout. In this case, the rollout was likely halted to prevent this issue from spreading to other vehicles.

There have been a lot of comments on social media that users haven’t seen an update since late December or early January. While that’s not completely abnormal, this update, version 2024.45.25.5 includes an issue that prevents it from being updated.

Please be patient! Found an issue specific to that update path, but fix is coming soon

Many folks on older builds also waiting and we're working hard to get everyone covered 🙂
— Kalena Brown (@KalenaKBrown) February 7, 2025

The Fix

Brown says that Tesla is aware of the issue and is working hard to get a build with the fix released soon. It may be a couple of weeks before it’s ready, but you can expect Tesla to roll this one out slowly to make sure the issue is addressed.

The issue appears to be specific to FSD V13.2.2, so anyone on another update should not be affected. Keep an eye out on our feeds - and we’ll let you know once the update is released.

Tesla to Introduce New Paint Options for New Model Y in North America

February 7, 2025

By Karan Singh

Not a Tesla App

Tesla introduced the Refreshed Model Y in North America with just four colors - Stealth Grey, Pearl White Multi-Coat, Ultra Red, and Quicksilver. While those are likely some of the most popular colors - many have been asking - what about new color options?

Actually - what even happened to Deep Blue Metallic - one of the most popular Tesla color choices? Well, thanks to an interview between Tesla Owners Club Silicone Valley and some of Tesla’s vehicle engineers, we now have more details.

New Paint Options

More paint options are around the corner for the new Model Y, but they won’t be available just yet. In fact, they’ll likely be available once the Launch-Series wraps up - as those vehicles are shipping in May.

One of Tesla’s latest colors, Glacier Blue, debuted in the Asia-Pacific market, but for now, North America remains limited to a select set of options. Deep Blue Metallic continues to be one of Tesla’s most popular choices, and black is also a favorite, though it is currently unavailable for new Model Y orders.

In a recent interview, Tesla’s engineering team confirmed that new colors are already being developed. However, the key factor delaying their availability is production ramp-up. Just as scaling vehicle production takes time, expanding paint production capacity is a gradual process. Tesla is prioritizing a smooth production ramp before adding more color options to the lineup.

New Color Hints

The engineering team also mentioned that if you “put two and two together” while browsing the website, it will be pretty evident which colors are coming. This suggests that the new colors will not be completely new but will be colors that are available on other models or in other regions. The primary candidates are Glacier Blue, which is available in Asia, and Deep Blue Metallic and Black, which are available for the now, last-gen Model Y.

It seems like once production ramps up, Tesla will be ready to introduce some new paint options. Maybe they’ll introduce them alongside the expected refreshed Model Y Performance? If you’re in the market for a paint option that isn’t available in North America just yet - it could be best just to wait a few months.